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Casey Benjamin, the alto saxophonist, vocalist, keyboardist and producer who stamped his distinctive sounds on the…
Blue Note Records will add digital downloads and a social network to its web site in the coming weeks, Reuters has reported.
Blue Note officials say the bluenote.com revamp is designed to reach out to older music fans using marketing methods traditionally reserved for younger consumers.
“They need to be brought into the fold,” Blue Note General Manager Zach Hochkeppel told Reuters. “No marketing and no attention is usually paid to an older demographic. They’re sort of ignored and neglected by media in general. Youth is always the first and foremost target, (which) sends the message to the older consumer that ‘This isn’t for you.’”
Blue Note has yet to announce the details of the new site, but confirmed that it will expand from a promotional site for its artists to more of a one-stop shop for jazz and blues fans.
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